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Online real estate marketing tool proves to be big boost for realtors, clients

Ya-an Chan The Town Crier
Photo Elliott Burr/Town CrierAntony Campitelli, left, helps Carol Casas of Intero Real Estate Services sell a property using a laptop and a new selling concept, Move into Los Altos.

Photo Elliott Burr/Town CrierAntony Campitelli, left, helps Carol Casas of Intero Real Estate Services sell a property using a laptop and a new selling concept, Move into Los Altos.


Homebuyers from Germany or South Africa may know nothing about Los Altos and are not in a position to visit before making a real estate decision.



Los Altos resident Antony Campitelli, former vice president of marketing at Laszlo Systems in Silicon Valley, saw this as a gap in real estate marketing. Most realtors do not have the time to explore new ways of real estate marketing because they are occupied with the day-to-day tasks of getting a new listing, finding a hopeful buyer or finishing the paperwork, according to Campitelli.

“So I came to this conclusion,” he said. “I’m gonna do it for them.”

Campitelli founded C4 Marketing LLC, a new approach to real estate marketing that allows buyers to discover the community beyond the standard online descriptions of the property. He said C4 Marketing provides an online marketing system with professional corporate branding that assists real estate agents who “want to take the business to another level.” It presents realtors online as the experts of the areas on which they focus.


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