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Research agencies differ on regional ad spend fall

Dima Hamadeh Business24|7
Magazines have seen more than 50 per cent decline in advertising. (EB FILE)

Magazines have seen more than 50 per cent decline in advertising. (EB FILE)

Research agencies in the Middle East revealed different findings in their research figures as two of the leading firms Ipsos and Pan-Arab Research Centre announced their own versions of advertising spend in the second quarter in the region.

The results announced by Pan-Arab Research Centre (Parc) yesterday revealed a decline of 34.4 per cent in advertising spend in the UAE during the first three months of 2009, overshadowing the 39 per cent decline Ipsos published the day before.

The first half, according to Parc, witnessed a slide of 29 per cent. The decline, however, seems to be more acute, as a prominent leader in advertising industry earlier estimated the decline by a sharp 45 per cent, wishing to remain anonymous. 

The total ad spend in the first half was estimated at around $712 million (Dh2.6bn), according to Parc, with $357m in the second quarter.


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