Historic Thai resort region launches innovative campaign
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HUA HIN, Thailand (Feb. 4, 2010) — For almost a century, the Thai resort region of Hua Hin and Cha Am has attracted the country’s most noble residents — for its white-sand beaches, for its mountainous backdrop, for its proximity to Bangkok, the nation’s capital.
Now the area’s premier properties — including nine posh hotels, an award-winning golf club and a singular vineyard — are teaming to take the destination to another level with a publicity campaign called “It’s in Hua Hin.”
Launched today at www.itsinhuahin.com, the initiative is aimed at promoting the world-class accommodations and activities available in and around the hundred-year-old city of Hua Hin and neighboring beach town of Cha Am, less than three hours’ south of Bangkok by car.
“Anyone who’s been to Hua Hin and Cha Am knows this stretch of coastline has a lot to offer,” said Boyd Barker, general manager of Hua Hin Marriott Resort & Spa, one of the program’s founding members. “But not everyone’s been yet. We want to get the word out about this destination — a destination that’s been the choice of royalty for decades — and we think by banding together, and speaking to the world with one voice, we can do just that.”
