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Social media a tool for real estate pros

Amanda Finnegan In Business
Social media a tool for real estate pros - property tools - social media - United States

Real estate professional and Nolf Group head Nick Nolf encourages his agents to spend one hour a day on social networking sites such as Facebook, a behavior most company leaders would frown upon.

They’re asked to post photos from the weekend’s events, update their statuses and put a face to the small Las Vegas real estate company. It’s not just a hobby, Nolf said, but a viable business opportunity to retain current clients, gain new ones and save face with old ones.

“We’re doing it so that five, 10 years down the road, our clients are still fans, and when they know someone looking for real estate in Las Vegas, they’ll send them our way,” Nolf said.

Social media is the latest tool in real estate agents’ tool belt, one that was virtually unheard of until only a few years ago. In order to stand out in troubled and oversaturated markets, real estate agents and brokers in growing numbers are fixing up their Facebook pages, tweeting marketing news tidbits, launching blogs and posting property tours on YouTube.


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