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TAT’s advertising campaign paying big dividends in Hua Hin

Property Report
TAT’s advertising campaign paying big dividends in Hua Hin - TAT - Thailand - Hua Hin

Tourism Authority of Thailand’s advertising campaign promoting Hua Hin is paying big dividends. Tourist arrivals in Hua Hin were up over 49 percent from 2010 to 2011 with over 1.6 million tourists visiting our royal resort city and 2012 will undoubtedly break new records. With Double page adverts placed in International magazines such as the Economist, Hua Hin is being portrayed as Thailand’s Riviera where you can rub shoulders with celebrities while taking in its sophisticated charm.

Along with the tourists are large numbers of property buyers looking for a holiday or retirement home. Both Thai and foreign developers have seen the trend and have responded to the opportunity. Large multi billion baht projects, unheard of a few years ago, are now the norm.

North of Hua Hin’s airport property developer Baan Rajprasong Co. is building The Energy Hua Hin an enormous 6,000 unit condominium development worth a total of THB20 billion (US$650 million). Nearby is Baan Thew Talay, a joint venture between property developer Charn Issara and the Sahapat Group, a THB2 billion (US$65 million) condominium project situated on 13 rai of land with 57 meters of beachfront. The Sahapat group owns an additional 80 rai next door with plans under discussion to build another condominium and hotel project with a THB10 billion (US$325.3 million) price tag. SC Asset has come to town building a THB2 billion condominium project with a villa and townhome project planned next. Sansiri, a long time player in the Hua Hin property game can’t build fast enough with several of their developments selling out in just two days. The list of new projects seems endless.


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